Make a direct impact and get the response you want. VDP is a tremendous way to create one-to-one (1:1) marketing materials. Simply put, VDP generates results. The beauty of Response Element's VDP services is we do all the work. Just hand us your design, tell us what data points generate a switch and that's it. All your users have to do is log in and upload a list, the rest happens behind the scenes. We even validate against the postal delivery system to ensure your lead list is current. If your users don't have a list, they can purchase one real time through the Response Element portal.
Use the example below to see VDP in action. You can choose from three (3) data switches to create a 1:1 marketing piece. Choose the gender, ethnicity and product to feature for your prospect.
Make each and every impression impressive. For more information about VDP call us today, and find out how Response Element has been the missing element in your marketing and branding efforts.
Here are just a few examples of how the Response Element VDP solution can help your organization:
Increased Response Rates
Customized 1:1 direct mail can dramatically increase your response rates, as well as conversions. In some cases you can see up to a 20% lift in responses alone.
Increased ROI
A customized 1:1 piece can not only reduce the cost associated with broadcast communications, but can also increase conversion rates. Variable 1:1 communications help you send the right message to the right prospect at the right time.
Easier Testing
A single document can automatically segment itself for easier A/B or Multivariant testing. Try different switches and see what produces the best results. The beauty of a data-driven customized campaign is you can track the performance and trends based on the demographics you choose.
Enhanced Customization
Why settle for or limit your customizations? Response Element's VDP solution can help you create truly uncompromised marketing and communication materials. You don't have to rely on one-size-fits-all creative anymore.
Reduced Cost Per Conversion
Take advantage of the trust established through permission-based communications, and give your audience what they are looking for. If you already have a permission-based marketing effort in place, VDP is a great way to continue the conversation. If you don't have a permission-based effort, there is no better way to start than with personalized 1:1 communications.